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Smile Cookie campaign aims at helping Georgian Bay General Hospital

$1 from every freshly baked chocolate chunk Smile Cookie purchased to help buy Telemetry Packs for the ICU
Smile Cookie Week Kickoff_media
Tim Hortons Smile Cookie Campaign is back! Tim Hortons restaurant owners in Midland, Penetanguishene, Waubaushene and Port Severn will donate the full $1 from every freshly baked chocolate chunk Smile Cookie purchased from September 14-20, 2020 to help buy telemetry packs for the ICU at GBGH. From left: Tim Hortons restaurant owners Kimberley Trude & Joanne Smith; Gail Hunt, president & CEO, GBGH; Nicole Kraftscik, executive director, GBGH Foundation; Christine Baguley, philanthropy officer, GBGH Foundation; Dr. Dan Lee, chief of emergency medicine, GBGH. Photo provided by GBGHF

NEWS RELEASE
GEORGIAN BAY GENERAL HOSPITAL FOUNDATION
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What’s better than a cookie that tastes good? A cookie that does good!  Tim Hortons Smile Cookie Campaign is back supporting charities in communities across the country, including Georgian Bay General Hospital (GBGH) – one of 550 Canadian charities, hospitals and community programs supported through the annual campaign.  

For one week, from Sept. 14 – 20, the Tim Hortons restaurant owners in Midland, Penetanguishene, Waubaushene and Port Severn will donate the full $1 from every freshly baked chocolate chunk Smile Cookie purchased to help buy Telemetry Packs for the ICU at GBGH.  

“The Smile Cookie campaign has provided more than $270,000 to our hospital since 2012, and we are incredibly grateful for the support of our local Tim Hortons restaurants,” says Nicole Kraftscik, executive director, GBGH Foundation. “Because of this program, we have been able to purchase 24 stretchers for the Emergency Department, renovate patient rooms, purchase 10 IV Infusion Pumps, and so much more.”  

This year’s campaign will look a little different, in light of COVID-19 distancing guidelines and face covering requirements, but staff and volunteers from GBGH and the GBGH Foundation will be smiling behind their face coverings as they give their time to help support the campaign.  

“There is so much excitement in the community around Smile Cookie week,” says Gail Hunt, president & CEO, Georgian Bay General Hospital.  “Our staff help sell cookies in the restaurant drive-thrus, our volunteers deliver pre-ordered cookies and thousands of local residents support the campaign by buying smile cookies every day.”  

The GBGH Foundation is taking pre-orders for cookies, which will be delivered by volunteers throughout the week.  Anyone interested in ordering cookies should contact Christine Baguley, philanthropy officer at the Foundation ([email protected] or 705-526-1300 ext.5338).  

“The real magic behind the Smile Cookie campaign is the local impact and we’re excited to be able to support local charities, hospitals and community programs again this year. Our guests, restaurant owners and their team members can feel incredibly proud knowing that the money raised during the campaign directly supports local Tim Hortons communities.”  - Mike Hancock, Chief Operating Officer, Tim Hortons    

Smile Cookie Campaign Facts          

  • In 2019, the Smile Cookie campaign raised a record $9.8 million across Canada          
  • For over 24 years, Tim Hortons has been spreading smiles – the Smile Cookie Campaign began in 1996 to help raise funds for the Hamilton Children’s Hospital in Ontario          
  • The Smile Cookie Campaign has grown to become a major fundraising event at Tim Hortons Restaurants  

Join the Smile Cookie Conversation •         

  • Use the hashtag #SmileCookie          
  • Tag or follow us on Instagram @TimHortons & @GBGHFoundation           
  • Tag or follow us on Twitter @TimHortons & @GBGHFoundation           
  • Like us on Facebook Tim Hortons & @GBGHFoundation

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