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County creating tourism action plan

Destination Development plan aims to 'help residents and visitors experience the best of what Simcoe County has to offer'
2018-07-27 Simcoe County Admin 2 RB
The Simcoe County administration building in Midhurst. | Raymond Bowe/BarrieToday file photo

NEWS RELEASE
COUNTY OF SIMCOE
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The County is partnering with its member municipalities, residents, tourism operators, and stakeholders to create a Destination Development action plan focused on promoting Simcoe County as a first-class travel destination.

This plan will steer the County of Simcoe’s tourism role and responsibilities for the next three to five years.

“Tourism is a vital part of our local economy, and county council is working to help this industry recover post-COVID through the enhanced funding opportunities and supports offered by Tourism Simcoe County,” said Warden George Cornell. “Simcoe County remains a premier destination, and there has never been a better time for a staycation. Working with our tourism partners, we are planning for the future to help residents and visitors experience the best of what Simcoe County has to offer.”

Over the course of the project, several research and engagement activities, as well as innovative tools, will be carried out by Bannikin, a Canadian-based professional strategy and development company. Together, the county and Bannikin will develop a strong understanding of the tourism context and prioritize inclusive stakeholder-driven and community-based participatory research toward identifying and setting the direction for Tourism Simcoe County’s future work as a destination steward.

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